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ATW Survey Identifies Trends in Email Usage
By Todd McDonald

What is the one thing you wish you knew when it comes to using email as a form of communication? What do you wish others knew? Do you have any frustrations? Are you as efficient with email as you want to be? While email has been around for a number of years, it is still a relatively new form of communication technology. Because of this, there are many things some of us still want and need to know in order to communicate electronically with effectiveness and efficiency.

This summer, ATW Training and Consulting, Inc. asked organizations throughout Central Iowa to participate in a survey regarding the effective use of email as a communication tool. The goal of the survey was to identify opportunities to become more effective with both our incoming and outgoing email. A total of sixty-one different organizations responded to the survey. The individuals responding held a variety of positions within their respective organizations.

Key Findings:

  • 36% of respondents reported getting 41 or more emails a day.
  • 20% of respondents spend between 30 minutes to 1 hour daily on incoming emails.
  • 59% of respondents spend between 1-3 hours daily on incoming emails.
  • A majority of those taking the survey (57%) expect a response to their email within one day.
  • 7% of respondents expect a response with one hour of receiving it.
  • A majority of responders’ frustrations with email had to do with the amount of unnecessary email.
  • Of the 61 organizations participating in the survey, 36 mentioned a frustration with grammar and tone in an email message.
  • 19 organizations mentioned technical know-how of email software was either a frustration or something they wish others knew more about.
  • When asked to share a tip with others on email usage, 15 organizations mentioned knowledge of organizing email communication.
  • Of those who responded, work-related email was the largest amount of email received. Not surprisingly to some, SPAM was reported as the second largest in volume followed by unnecessary email and then personal.

About Todd McDonald:
Todd McDonald is the president of ATW Training & Consulting, Inc. He is the co-author of two books, “I Wish You Would Just …” and “Finding 100 Extra Minutes a Day.” ATW works with organizations to help unleash human potential through customized programs on customer service, communication, business writing, supervision and leadership.

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